ATO - Association of Television Organizations

Association of Television Organizations has a status of SIG (Special Interest Group) of legal entities. ATO was established in 1997. The function of this Association is to protect and implement the common interests of its members, in particular: electronic television audience measurement in the Czech Republic using the TV metre method (electronic measurement project; hereinafter the "PCEM"); commercial use of the PCEM data; publicity and advertising; publishing and editing; analyses and negotiation of technically standardising, legislative and related measures in the field of broadcasting operation that are in the common interests of its members; and self-regulation.​
The Association of Television Organizations (ATO) is celebrating PeopleMeter Day on June 2! Viewership in 2024 remains stable and the average TV viewership in the Czech Republic even surpassed the European average last year.

In addition, the average time spent watching TV (ATS) saw a year-on-year increase this May: the domestic World Cup uncompromisingly drew viewers to the screen despite the beautiful spring weather. Over 4 million people watched...

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The Czech viewer averages nearly 4 hours of TV time a day. The project of TV audience measurement has measured 769,000 programmes on 90 channels over the past year. In terms of extent, the Czech Republic surpasses countries with even longer tradition of TV measurement

Every year on 2nd June, Peoplemeter Day is traditionally celebrated. It commemorates the start of the first ever TV audience electronic measurement which started in 1997 in the Czech Republic under the auspices of the...

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New Managing Director for the ATO

The Association of Television Organizations announces that as of 1 June 2023, a new managing director takes over. The current managing director Vlasta Roškotová is leaving the ATO after 12 years in the position. Taking...

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