About ATO

Association of Television Organizations has a status of SIG (Special Interest Group) of legal entities. ATO was established in 1997. The function of this Association is to protect and implement the common interests of its members, in particular: electronic television audience measurement in the Czech Republic using the TV metre method (electronic measurement project; hereinafter the “PCEM”); commercial use of the PCEM data; publicity and advertising; publishing and editing; analyses and negotiation of technically standardising, legislative and related measures in the field of broadcasting operation that are in the common interests of its members; and self-regulation.